Day Visitor Visitors who arrive and leave the same day, irrespective of why they are traveling.
Demand Analysis The deliberate and systematic process of gathering information and data about current and potential visitors for program and administrative decision-making. Adapted from Haas and Wells, 2005.
Related Terms: Audience Research, Human Dimensions, Needs Assessment
Destination Management Company or DMC A private or public sector company working within a specific destination to handle tourist bookings and arrangements for tours or conferences such as hotel accommodation, transfers, sightseeing, meetings and special events.
Destination Marketing Organization (DMO) or Destination marketing Partnership (DMP) A public or private sector organisation (usually a partnership of both) responsible for the promotion of a specific tourism desination.
Differentiated Instruction A form of instruction that offers several different learning experiences in response to students’ varied needs. (Adapted from Association for Supervision and Curriculum Development)
Discovery Center A facility where people are encouraged to learn about a cultural or natural resource using hands-on, inquiry, and experiential methods.
Docent A volunteer or paid educator trained to further the public's understanding of the natural, cultural, and historical collections or sites of an institution or facility.
Dwell Time The total length of time a visitor spends at an attraction or destination.