Self-directed Learning The process whereby the individual takes the initiative and the responsibility for learning. Individuals select, manage, and assess their own learning activities, which can be pursued at any time, in
any place, through any means, at any age. (Adapted from Self Directed Learning website)
Service Learning A teaching and learning strategy that integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, and strengthen communities.(Adapted from National Service Learning Clearing House)
Social Marketing The application of commercial marketing concepts and techniques to target populations to achieve the goal of positive social change. (Adapted from Wikipedia)
Social proof (also known as informational social influence) A psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed.
Stakeholder A person who has a vested interest in a place, program, issue, or process.
Related Terms: Interpretive planning
Standard Consensus documents or written statements of generally accepted principles that provide a common language to enable museums to communicate about their performance and increase accountability. (Adapted from Standards and Best Practices for Museums, American Association of Museums)
Stewardship An ethic of caring for, protecting, and responsibly managing resources.
Related Terms: Conservation, Preservation