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Sportfishing Tourism
Are you an angling charter or guiding business, a sportfishing resort or whole fishing destination that needs help with promotion to drive more business? Contact Us at HDC and see how we can help!
According to the US based Adventure Travel Trade Association, "adventure travel" may be any tourist activity including two of the following three components: a physical activity, a cultural exchange or interaction, and engagement with nature – International sportfishing is all that!
International sportfishing is a type of niche adventure tourism involving exploration or travel to remote areas, where the traveler should expect the unexpected. Fishing or angling tourism is rapidly growing in popularity as tourists seek unusual holidays, different from the typical beach vacation.
 For some reason (probably because some of us at HDC are madly into sportfishing!), HDC has been involved in developing and promoting a whole bunch of fishing destinations around the world. We have undertaken projects fishing lodges in Florida, the Caribbean and Costa Rica, sportfishing clubs in Africa, the UK and Canada, trout and salmon lakes and rivers in Canada, Scotland and the UK and fishing guide outfits and big game and inshore charter boats in the Bahamas, Gambia, Canada, Belize, Antigua, Mexico, Senegal, the UK and in the in Florida, Georgia, Virginia, Maryland, Louisiana and Michigan in the USA.
 Angling and sportfishing tourism is a booming international business opportunity. According the American Sportfishing Association, there are over 40 million anglers in the USA alone generating $45 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for over one million people. Fishing remains one of Europe’s leading participant sports and there has been a massive increase in the number of internationally itinerant anglers travelling the world in search of big fish, thrilling adventures in unspoilt destinations.
 If you have a sportfishing business or destination that needs help promoting to international audiences, you want to getting more business from tour operators, you need publicity to drive new enquiries or you have development needs to help grow or set up a sport fishing business Contact Us at HDC and see how we can help.
 Heritage Destination Consulting is a full member of the International Game Fish Association (IGFA).
Sportfishing Tourism Facts & Figures
Did You Know that according to "Angling - An Independent Review" by the UK Sports Council the total spend by anglers in the UK in 1991 was calculated at £2.41 billion per annum. According to the NRA's "National Angling Survey 1994 Fisheries Technical Report" concluded that there were 2.9 million freshwater and sea anglers in England & Wales and that their total annual spend was £3.3 billion per annum. In its ‘Charter for Angling’ (1996), the Labour Party estimated that the total annual spend on angling activity by British anglers was £5 billion. In 2008 annual spend by British anglers is estimated at between £7.0 and £7.5 billion per annum.
Did You Know that according to the Environment Agency's "Public Attitudes to Angling - 2001" report there were 3.8 million freshwater anglers in the UK which represented 9% of the adult population (a further 8% were ‘very’ or ‘quite’ interested in angling). The Drew Report into sea angling in (2004) established that around 1.1 million people undertook recreational fishing in the sea. The total number of UK anglers of all types in 2007 is estimated between 5 and 6 million people.
Did You Know that there are at least 25 million anglers in Europe (6.5% of the population), and they spend more than 30 billion euros on their sport.
Did You Know that according to the European Anglers’ Alliance (EAA) and the European Fishing Tackle Trade Association (EFTTA) there are 2,900 companies manufacturing or trading fishing tackle within the EU and this activity supports some 60,000 jobs. In addition there are 12,900 fishing tackle shops in the EU employing a further 39,000 people.
Did You Know that according the American Sportfishing Association around 44 million people in the USA go fishing each year which generates $45 billion in retail sales with a further $125 billion impact on the nation’s economy which sustains employment for over one million people.
Did You Know that economic activity associated with angling is of particular benefit to incoming tourism in rural areas. According to a recent report prepared for the National Assembly for Wales, sea angling in Wales alone generates tourism expenditure of £28 million per annum for species that commercially are worth just £3 million!
Did You Know that according UK’s Salmon & Trout Association the average sum spent by an angler to catch a single Scottish salmon is approximately £500, whereas the same salmon is worth just £20 to a commercial fisherman!
Did You Know that freshwater fishing (coarse and game) in Scotland brings £113 million annually to the Scottish economy. In a study of the River Spey in Scotland in 2004 it was discovered that the fishery was worth £11.8 million per annum and supported 367 FTE jobs.
Did You Know that a report commissioned by the Nordic Council of Ministers looking at the economic value of recreational fisheries in the Nordic countries demonstrated that in 1998 Finland landed a total commercial catch of 48 million kg of fish which was worth FIM 320 million whereas the same catch taken recreationally would have been worth FIM 1,220 million. In Sweden the variance was even greater, with a commercial fish catch of 79 million kg in 1995 being worth SEK 240 million and a smaller recreational catch of 58 million kg in 1999 being worth SEK 2,730 million.
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www.heritagedestination.co.uk
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