What is Interpretive communication?

What is Interpretive Communication?

Interpretive communication or heritage interpretation communication is not simply a way of presenting information.

Heritage interpretation is a specific communication process that is used to translate raw information, from the technical language of the expert, to the everyday language of the audience, in an inspiring and engaging way that leaves a lasting and profound impression on the audience.

The interpretive communication process is much, much more than the provision of a few panels around a heritage site. Heritage interpretation communication is an all encompassing, and all embracing process that reaches deep inside people at a very personal and meaningful level and leaves a positive, long lasting impression that changes the way people understand and think about things.

Heritage interpretation is a philosophy, a teaching technique, an engagement strategy and a management tool...

But most of all, it is an attitude.