It is impossible to evaluate any interpretive media if you don’t know "what it was supposed to accomplish" in the first place – that’s where outcome based interpretive master planning really makes a difference!
Outcome Based Interpretive Master Planning
Outcome based interpretive master planning, sometimes called objective based interpretive master planning is a methodology designed and developed by the HDC team over the last 30 years.
Our outcome based interpretive master planning methodology is tried and tested and is the main focus of John Veverka's best selling book; "Interpretive Master Planning".
In our experience the best way to approach interpretive master planning is to look at the outcomes or objectives from the interpretive master planning efforts.
The outcome based interpretive master planning approach is to focus planning around learning, behavioral and emotional objectives. We use this objective approach not just because it is a good idea, but because our clients want some proof that the outcome based interpretive master planning and the media and services they are paying good money for, actually work!
It is hard to evaluate any interpretive program, service or media if you don’t know "what it was supposed to accomplish" in the first place – that’s where objectives come in.
For example, if you are going to invest a great deal of time and money on a new interpretive panel or exhibit project, wouldn’t you be interested in knowing if the visitors actually "get the message" from the panel or exhibit before you buy and install them? If you get this wrong, how much is going to cost you to fix the panels or exhibit so they do work?
Our tried and tested outcome based interpretive master planning methodology the only way to ensure your investment interpretive media achieves the desired outcome.
Find out more about interpretive master planning
About Media Based Interpretive Master Planning About Objective Based Interpretive Master Planning
About Benefits Based Interpretive Master Planning
Back to Interpretive Master Planning Overview Contact Us if you have interpretive master planning needs or would like to learn more about the HDC approach to ooutcome based interpretive master planning.