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Tourism Strategy & Policy
Heritage Destination Consulting has a wealth of experience in developing all manner of strategies, policies and plans for a wide variety of tourist destinations and businesses structures.
Contact Us to discuss your needs!
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The HDC approach to Tourism Strategies
The strategic debate is forever changing and the leading experts in the field of strategic planning are constantly evolving the concepts for dealing with planning processes and the development of strategy.
In the past it was a common practice for businesses and organisations to develop 5, 10 or even 15-year strategies which were followed and adhered to verbatim which often proved detrimental if not destructive. Strategies are not documents that are published once and then spends the rest of their existence gathering dust on a shelf. Strategies should be a living document that takes an organisation on a journey.
Like many journeys, travelling from A to B is not always a straight line. Business climate, resources, unexpected events and opportunities and so on force the organisation to travel a constantly meandering and readjusting path which means that to successfully reach the destination the organisation will need to adopt a flexible adaptable emergent approach.
Heritage Destination Consulting’s approach to developing Tourism strategies is to keep things simple!
In our experience it is the long-term vision that is important, not necessarily the specific strategic route that takes you there. Strategies should be “emergent” and flexible and focus on:
Where are we now?
Where do we want to be?
How do we get there?
To use an analogy the strategic process is much like a car journey between A and B. The journey itself represents the overall strategic goal or horizon.
Point “A” is where we are now or more specifically the analysis of where we are now.
Point “B” is the destination or the “vision” of where we want to be after an agreed period of time. The vehicle is the process which will take the organization from A to B. In the car on the dashboard are instruments, that assist the organization to monitor the speed in which it is going, the pace at which it is travelling at and the resources the organization has available to it at any one time. The road on which the car is travelling represents the competencies, remit, scope, aims, values and ethos of the organization. Along the road are regularly spaced signposts or “milestones” at which assist the organization by monitoring and measuring the journey.
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