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What key benefit does interpretation bring to heritage destination & site management?

The short answer is SUCCESS!

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Heritage Interpretation


The Benefits of Interpretation!


The following are 12 good reasons why heritage interpretation is a critical element in the success or failure of environmental and cultural heritage sites and destinations:

  1. Interpretation demonstrates how a cultural or environmental heritage site has value to the visitor and to the community.

  2. Interpretation can inspire visitors and create a sense of individual and community pride.

  3. It is interpretation (interpretive programs, living history, guided tours, interpretive exhibits, etc.) that visitors come to the heritage site for – the story and site experience. Without interpretation a historic site is, in the eyes of the visitor, just another OLD site!

  4. Interpretation gets visitors to CARE about heritage (theirs or other cultures).

  5. Interpretive services are the reasons visitors come back to heritage sites.

  6. Interpretive programs and interpretive services can increase visitation by increasing the
    perception of BENEFITS tourists receive by going to a particular heritage site.

  7. Interpretive programs and interpretive services can produce reductions in site maintenance, and related management issues when used as a management tool.

  8. Interpretive programs and interpretive services can increase dwell timw and make money!

  9. Interpretive programs and interpretive services provide added value to any heritage tourism experience, and heritage site marketing efforts.

  10. You cannot have heritage tourism without interpretation. Heritage tourism is dependent upon the story of the site and the willingness of visitors to want to travel to see, learn about and experience the site.

  11. Interpretation brings in more visitors, more repeat visitors and more income.

  12. Interpretation helps visitors create their own unique choice of ways to experience and learn about a site and its story (mass customization and markets of one)









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Find out about HDC heritage interpretation services

what is heritage interpretation?

why do you need heritage interpretation?

what are the benefits of heritage interpretation?

what are interpretive planning themes & objectives?

who was Freeman Tilden?

heritage interpretation planning

heritage interpretation design

heritage interpretation panel & exhibit fabrication

heritage interpretation training

developing tourist trails

request for proposal guidance notes

exhibit request for proposal template

interpretive planning request for proposal template

panel request for proposal template


Find out about HDC tourism development

tourism strategy & policy

tourism training

developing tourism partnerships

cemetery tourism

birdwatching tourism

fishing tourism

watchable wildlife tourism


Find out about HDC tourism marketing

exhibition services

travel trade marketing

public relations and awareness

tourism brochure design

tourism research

tourism facts




Contact us to see how we can help you!









Heritage Destination Consulting Ltd.
heritage interpretation & tourism consultants
www.heritagedestination.com
www.heritagedestination.co.uk

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