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Interpretive Copy Writing
If your interpretation, whether it be panels, live presentation or interactive media is boring, then you can be sure of one thing....its NOT interpretive!
HDC Interpretive Copy Writing
Unfortunately, most so-called "interpretation" is not really interpretive, it's just "information"!
Lots of boring facts, figures, pictures, dates, statistics & words that are meaningless to the visitor. All too often it tries to "answer" questions that visitors are just not asking!
Good interpretation, and good interpretive writing is planned and designed to be exciting, provocative, revealing and memorable.
After writing several hundred interpretive plans, thousands of lines of audio scripts, label copy and text for indoor and outdoor interpretive exhibits, not to mention a few text books and training manuals – we think that we have developed and honed the specialist skills and techniques to write and design interpretation that that really connects with visitors, whatever the media used.
Have a look at the HDC projects section to see some of our previous work.
HDC are the leading international experts in heritage interpretive design, master planning and fabrication. We offer clients a complete service for all your interpretive media needs whether that is copy writing, illustration, photography and graphic design or high-tech ICT, audio and film presentations.
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