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Tourism Marketing
Promoting Heritage Tourism Businesses & Destinations
 Without a doubt effective tourism marketing is the most critical aspects of any tourism destination or business. Effective tourism marketing brings in visitors, gets them to spend money and encourages them to return again and again.
In simple terms tourism marketing is "successfully" communicating with and convincing potential visitors that you have something that they need or will benefit from, and that you can provide a service or fill that need better than anyone else!
Heritage Destination Consulting offers a wide variety of tourism marketing services aimed at destinations & businesses requiring help to plan and implement their domestic and overseas tourism marketing whether that be:
Promoting to the Travel Trade
Awareness & PR Campaigns
Brochure Production
Exhibition Services
Websites and E-commerce.
We make available the services of experienced marketing experts who have direct senior management responsibility for planning and implementing tourism marketing programs and projects around the world.
Contact us to discuss your tourism marketing and promotional needs
 What tourism marketing is all about......
Tourism marketing: We spend our lives seeing so much of it, television, radio, web sites, etc. We are surrounded by it. Marketing is like the word "ecology" – a nice word, but most people have never seen an "ecology". So let’s use a working definition of "tourism marketing":
Tourism Marketing is “the process of planning and executing the conception, pricing, promotion, and distribution of tourism ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives”.
In simple terms, heritage tourism marketing is "successfully" communicating with and convincing potential visitors that you have something that they need or will benefit from, and that you can provide a service or fill that need better than anyone else.
Without doubt tourism marketing is the most critical aspects of any heritage destination or interpretive attraction operation. Tourism marketing brings in visitors – and gets them to come back for return visits.
Successful tourism marketing efforts = staying in business!
One of the most surprising things, given how critical a "professional" understanding of basic tourism marketing principals are for any tourism operation, is the lack of understanding through out the heritage tourism industry of what tourism marketing actually is, and "how to do it"!
 We often work with clients that have spent thousands or tens of thousands of “the hard earned” in the planning, design, production and distribution of tourism marketing brochures, websites, and advertising campaigns and so on, and yet they have no proof that they actually work! How do you know that the time, effort and money you spent tourism marketing has given you a return on your investment? We often ask clients if their tourism marketing efforts have actually brought in enough new visitors to cover their tourism marketing costs – All too often the answer is “errrr, I don’t know!”
The fact is that too many tourism businesses don’t have a clue if their tourism marketing works and that why at Heritage Destination Consulting we integrate tracking or evaluation process into every campaign we do.
Contact us to see how we can help you get the best out of your tourism marketing strategies!
Visit our projects list!
- Find out about HDC heritage interpretation services
what is heritage interpretation?
why do you need heritage interpretation?
what are the benefits of heritage interpretation?
what are interpretive planning themes & objectives?
who was Freeman Tilden?
heritage interpretation planning
heritage interpretation design
heritage interpretation panel & exhibit fabrication
heritage interpretation training
developing tourist trails
request for proposal guidance notes
exhibit request for proposal template
interpretive planning request for proposal template
panel request for proposal template
Find out about HDC tourism development
tourism strategy & policy
tourism training
developing tourism partnerships
cemetery tourism
birdwatching tourism
fishing tourism
watchable wildlife tourism
Find out about HDC tourism marketing
exhibition services
travel trade marketing
public relations and awareness
tourism brochure design
tourism research
tourism facts
Contact us to see how we can help you!
Heritage Destination Consulting Ltd.
heritage interpretation & tourism consultants
www.heritagedestination.com
www.heritagedestination.co.uk
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