Introduction
The following is a brief overview of the philosophy and principles of heritage interpretation and the interpretive communication process.
Just what is interpretation and interpretive communication anyway?
What is the definition of interpretation, heritage interpretation and the interpretive communication Process?There are a number of popular definitions describing interpretation or heritage interpretation and the interpretive communication process, however we feel that the best definition is the one developed by Interpretation Canada in the 1970’s.
This definition has been picked-up over the past 30 years by many organizations, and is still the one most often taught in colleges and university around the world.
This definition is:
"Heritage interpretation is a communication process, designed to reveal meanings & relationships of our cultural and natural heritage, through involvement with objects, artifacts, landscapes and sites."
The Interpretive Communication Process
Heritage interpretation and interpretive communication is not simply a way of presenting information.
It is a specific communication process that is used to translate raw information, from the technical language of the expert, to the everyday language of the audience, in an inspiring and engaging way that leaves a lasting and profound impression.
At HDC we passionately believe that heritage interpretation and the interpretive communication process are much, much more than the provision of a few panels around a heritage site or destination.
Heritage interpretation and interpretive communication is an all encompassing, and all embracing process that reaches deep inside people at a very personal and meaningful level.
The interpretive communication process begins long before the visitor arrives on site, and ends long after they have left.
Good heritage interpretation leaves a positive, long lasting an impression that changes people forever.
Interpretive communication is a philosophy, a teaching tool, an engagement strategy and a management tool...
...but most of all, is an attitude!
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