Advanced Interpretation Planning

Advanced Interpretive Planning

Essential Concepts and Strategies for Today's Interpretive Planners

“Most ‘heritage interpretation’ we see at historic, cultural and environmental sites is not interpretation at all. It’s just information. It may look attractive, but it fails to deliver.” - Dr John Veverka

Advanced Interpretive Planning: Essential Concepts and Strategies for Today’s Interpretive Planners is based on author Dr John Veverka’s experience of consulting and training on interpretation throughout the world. The key issues it addresses, the in-depth experience it shares, and the powerful learning it provides, reflect the real-world practical needs of interpreters, educators and planners. Insight on many of the topics addressed is unavailable elsewhere.

Advanced Interpretive Planning will inspire and enable you to:
  • Provide visitors with genuinely memorable experiences.
  • Help visitors appreciate the significance of your organisation.
  • Provide added value to your visitors’ experiences.
  • Enhance visitors’ choices about how they experience your site and your stories.
  • Truly connect with your audiences in new and cost-effective ways.

Introducing exciting new concepts, and refining existing tried-and-tested methodologies, this book will help guarantee that your visitors receive the best possible - and most enjoyable - learning experiences.

Advanced Interpretive Planning will be of relevance and value to: interpreters, educators, curators, designers, planners, architects and landscape architects, tourism professionals, and universities and colleges training in interpretation and tourism.

This book has a great insight on interpretive planning and will give you a systematic and holistic approach. Must buy for designers or exhibition planner working in-house for the museum.



  • Interpreting to Visitors: Learning Concepts
  • Introduction to Interpretation
  • The Interpretive Planning Process
  • Interpretive Self-Guided Trails and Tours
  • Planning For Interpretive Exhibits
  • Planning Conducted Interpretive Programs


  • Interpretive Philosophy and Principles
  • Exactly What Is Interpretation?
  • Creating Interpretive Themes
  • Developing Successful Partnerships
  • Bringing 7000 Years of History to Life
  • Interpretation as a Management Tool
  • Interpreting Cemeteries and Gravestones
  • Guidelines for Interpreting Critical Issues
  • Interpretive Communication
  • Interpretive Planning for the Next Millennium
  • Request for Proposal Guidelines
  • The Language of Live Interpretation
  • Using Interpretive Themes and Objectives Makes Your Program Planning Easier
  • Why Your Scenic Byway Can’t Succeed Without Real Interpretation 24
  • Interpretive Program Planning Worksheet
  • Interpretive Tips Practicum


  • Interpretive Master Planning Keeps Your Garden Growing
  • Interpretive Plan Outline
  • Interpretive Plan Outline for Visitor Center Exhibit Planning
  • Exhibit Planning Worksheet
  • Exportable Interpretation: Ideas To Go Away With
  • Is Your Scenic Byway Interpretation Sustainable?
  • Planning for Interpretive Training Courses
  • Planning Interpretive Walking Tours


  • Tips and Concepts For Planning Truly Interpretive Exhibits
  • Planning Truly Interpretive Panels


  • Interpretive Graphic Standards for Heritage Sites


  • Marketing Basics: It’s All About the Visitors
  • A Practical Guide to Developing Marketing Brochures


  • Visitor Center Evaluation
  • Evaluating Children’s Exhibits
  • Advances in Interpretive Planning


  • Interpretive Planning Form Sets
  • Request for Proposal Templates
  • Suggested Reading

Professor Dr John A Veverka

Professor Dr John A Veverka is one of the world's leading consultants in interpretive planning, training and heritage tourism, with experience spanning over 30 years and taking him all over the world. He has worked on projects in Canada, Greece, Malta, Korea, Mexico, Spain, UK and throughout the USA.

John is one of the two founding members, and senior associate of HDC International. He lectures widely on Heritage Interpretation and Interpretation Planning, and serves as a consultant to many leading agencies and organisations worldwide. Clients include: Eden Project, National Forest Service (Korea), National Trust, English Heritage, National Museum Wales, National Park Service, Natural England, Norfolk Tourism, Nova Scotia Museums, Santa Fe de Antioquia (Columbia), Texas Historical Commission and the US Army Corps of Engineers.