The Veverka Interpretation Planning Process

The Veverka Interpretation Planning Process

In trying to understand what interpretation is, it is helpful to look at a process model of interpretation.

This process developed by the HDC team is known as the Veverka Interpretation Model or the Veverka Interpretive Process after Dr John Veverka, senior partner of HDC.

We use this basic model for planning interpretive services, such as outdoor interpretive panels, interpretive exhibits, and live interpretive programs.

The Veverka Interpretive Process

Mission and Objectives - The 'why?' - What is it that you want your interpretive programs or services to accomplish.

Theme, message and stories - The what? - What is the main interpretive message you want the visitors to leave your program or activity with – and REMEMBER?

Visitor - The 'who?' - Just who are your target audiences – anglers, boaters, school groups, local residents, heritage tourists, etc.

Media and Services - After you have decided on your objectives, your theme, and you know the audience you will need to relate to, the next part of the planning process is to determine the method to present the program and accomplish your objectives. This might include: live programs, visitor center exhibits, interpretive panels, self-guiding trails, or other media/services.

Implementation and Operations - This part of the planning process is where you determine just what it will take to make the program or service happen. For a live program like you will be presenting during this workshop, what teaching aides will you need to present the program? Any handout materials, or props?

Evaluation and Feedback - Part of the interpretive process involves evaluation to see if the objectives of your program were accomplished. We will discuss several ways you can get feedback during the workshop.