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About the HDC Tourism Consulting Team
Each members of the Heritage Destination Consulting tourism consulting team is a highly regarded international expert within their chosen field and benefits from a broad spectrum of knowledge, experience and skills gained in the commercial and sector tourism arena.
Mr Crispian Emberson
Senior Partner
Destination Marketing & Develoment Expert
Crispian is Senior Partner in Heritage Destination Consulting (HDC). Originally from a hotel management background, Cris moved into destination management when he took on a project in 1993 following the Braer Oil Tanker Disaster in Scotland. Since then he has worked for a variety of destinations including Shetland, Salisbury and Stonehenge, Lincolnshire and Norfolk and been a Director of both the East of England Tourist Board and the Southern Tourist Board. Cris has undertaken strategic, marketing and development projects for a wide variety of clients in the UK, the US, South and Central America, Africa, Europe, Canada and the Caribbean. In addition to running HDC Cris is a Director of the Tourism Management Institute, Chairman of the DPUK Counties Group and a long-standing member of the Hotel, Catering and International Management Association, the Tourism Society, the Association for Heritage Interpretation, Interpretation Canada and the National Association for Interpretation.
Professor John Veverka
Senior Partner
Heritage Interpretation Expert
Internationally renowned author of “Interpretive Master Planning”, Professor John Veverka is without doubt one of the leading heritage interpretation experts in the world today. John received both his B.S. and M.S. degrees majoring in Interpretive Services from The Ohio State University where he also taught Interpretive Master Planning. John went on to spend 5 years in the Ph.D. program at Michigan State University majoring in Interpretive Services and teaching Introductory and Advanced Interpretation Courses. He was an instructor at Lansing Community College teaching courses in Business Communications and Speech and he also minored in recreational marketing, consumer behaviour and psychology of the audience and motivational psychology. John has also tought at the Heritage Tourism Institute at the New York State University and the Tourism Institute Faculty at the West Georgia State University where he has lectured on a variety of heritage interpretation and tourism courses aimed at working tourism professionals.
Dr David Wood
Associate Partner
Hotel, Catering and Hospitality Expert
David’s experience spans both the operation and learning within the Hospitality, Leisure and Tourism industries. Having worked for 3 of the UK’s major brewers in developing catering concepts and Brands (Beefeater, County Hotels, Harvester, up market dining and accommodation in licensed properties) giving him a good practical knowledge of development and start-ups. David has also been CEO of a Swiss based hotel, sport and leisure group and operations manager of a premium UK restaurant chain. Over the last 15 years, David has consolidated this knowledge into working in People Development. He has been CEO for 2 Global professional bodies for the hospitality industry. He now works as a visiting professor to Universities in China, Switzerland, USA and Spain as well as teaching in the UK. David’s Tourism and Hospitality Consulting work has been carried out in many countries around the world. David holds a Doctorate of Business Administration (DBA), a MBA, is a Fellow of the Institute of Hospitality (FIH) and of the British Institute of Inn keeping (FBII) is a Chartered Member of the Chartered Institute of Personnel and Development (Chartered MCIPD) and is SFEDI qualified by the CBI to give business advice to SME’s in the UK. David published a book on Management and Leadership in 2006.
Robert Shelley
Associate Partner
Interpretation Design & Fabrication Expert
Robert has been managing director of Shelley Signs since April 1991. He has 16 years of hands-on experience in the field of interpretation and project management. Prior to joining Shelley Signs, Robert worked as a management accountant for both Unilever and Heinz. He obtained varied experience working in locations as diverse as the Bird's Eye Walls ice-cream factory, on an African tea estate and in the London head office. With a BA (Accounting & Law), he is also a qualified accountant. This wide range of experience provides the perfect background for managing complex and evolving projects. The production facilities in-house include state-of-the-art full colour printing, GRP encapsulation, acrylic and polycarbonate signs, sandblasted timber, steel fabrication and a joinery workshop. The company has unrivalled facilities which, allied with their knowledge of materials, provides the opportunity to design and produce distinctive and highly individual panels. A Zund 215+ digital printer and CNC routers are key production tools.
Irwin Timms
Associate Partner
Interpretation Design & Fabrication Expert
Irwin Timms is a highly experienced graphic designer, who has worked for Shelley Signs since 1978. He has been at the forefront of the technological changes at the company and helped oversee the introduction of state-of-the-art digital printing. Irwin has extensive experience of interpretive principles gained through his 26 years of work with Shelley Signs. He is educated to degree level and, in addition to his time at Shelley Signs, has worked as a self-employed graphic designer in London.
Jason Borthwick
Associate Partner
Sustainable Tourism and Environmental Tourism Expert
Jason has spent the last 12 years acquiring a range of skills and using his imagination and vision to drive forward a varied selection of projects. From building backpackers hostels and running HIV/AIDS campaigns in Africa to internal communications at Virgin Direct and diversification projects with the family business in north Norfolk. Now he’s an independent consultant, trading as Earthly Ideas, giving diversification, environmental and marketing advice. During these projects Jason has become an excellent project designer and implementer and realised his potential as a marketeer. The last projects have been environmentally friendly, a passion that has continually developed and continues to drive the direction of Jason’s career. His knowledge, drive and imagination are now available to other businesses on a consultancy basis.”
Dr Cathy Guthrie PhD FTMI FTS
Associate Partner
Tourism Research Expert
Cathy’s previous and current consultancy projects include tourism training needs analyses within Catalonia, Italy, Malta and Turkey (2008) and the UK, Estonia and Iceland (2006), tourism business audit and options appraisal in the North East of England (2008), a business development options appraisal for a country estate in Scotland (2004), and a Tourist Information Centre network audit and development strategy for Northumbria Tourist Board (2003). She has recently completed and been awarded a PhD, based on her research into visitor experience and its impact on destination image. In 2005, she achieved a Postgraduate Certificate in Research Methods. Her MSc research focussed on the impact of information and communications technology on the marketing role of Tourist Information Centres, in the course of which she carried out an audit of tourism accommodation businesses in Fife and Angus and Dundee Tourist Board areas. Cathy has fourteen years experience of working in tourism destination management between 1987 – 2002, first at Hambleton District Council and, from 1995, as Tourism Manager at Darlington Borough Council where her achievements included developing and implementing the Darlington Tourism Strategy, the expansion of Darlington’s Heritage Open Days participation, initiating the Darlington Orange Festival, as well as working on numerous Tees Valley wide projects. She is a former secretary of the Captain Cook Tourism Association. Cathy is Hon. Secretary and a past President of the Tourism Management Institute (TMI), and is currently leading the development of TMI’s continuing professional development programme. She has published several articles, a book chapter and conference papers on tourism matters.
Visit our projects list!
- Find out about HDC heritage interpretation services
what is heritage interpretation?
why do you need heritage interpretation?
what are the benefits of heritage interpretation?
what are interpretive planning themes & objectives?
who was Freeman Tilden?
heritage interpretation planning
heritage interpretation design
heritage interpretation panel & exhibit fabrication
heritage interpretation training
developing tourist trails
request for proposal guidance notes
exhibit request for proposal template
interpretive planning request for proposal template
panel request for proposal template
Find out about HDC tourism development
tourism strategy & policy
tourism training
developing tourism partnerships
cemetery tourism
birdwatching tourism
fishing tourism
watchable wildlife tourism
Find out about HDC tourism marketing
exhibition services
travel trade marketing
public relations and awareness
tourism brochure design
tourism research
tourism facts
Contact us to see how we can help you!
Heritage Destination Consulting Ltd.
heritage interpretation & tourism consultants
www.heritagedestination.com
www.heritagedestination.co.uk
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